While Choosy – and its algorithm-driven fashion model – appears to have stumbled upon the sure-fire strategy that will debunk fast fashion as we known it, the brand will certainly have to tread carefully in order to avoid some potential legal pitfalls.įor instance, anyone familiar with right of publicity laws is likely at least a bit concerned. Unsurprisingly, Choosy has garnered no shortage of media attention thanks to its impending lightning speed production timeline and its recent $5.4 million round of funding, which its founders say they will use to “perfect the customer experience, including everything from ordering processes to receiving deliveries on time, and build out their teams ahead of the company’s launch.” In banking on the influence of some of the world’s most heavily-followed Instagram users, it is no surprise that Choosy’s own Instagram account is jam-packed with imagery of the Hadid’s, Kendall and Kylie Jenner, Kim Kardashian, Emily Ratajkowski, and Cardi B, alongside photos of pricey Louis Vuitton, YSL, Gucci, and Chanel wares – a dead give-a-way, one could argue, of where the brand will look for inspiration. “The entire collection sold out and we had nearly 10,000 names on the waiting list,” said Zeng told Business Insider.Ī photo from Rihanna’s Instagram (left) & Choosy’s version (right) When the entire collection – which ranged in sizes from 0 to 20 – sold out within just a few hours, Zeng and her co-founders realized they had a “huge opportunity” on their hands. The company stated on Tuesday that during a test run earlier this year, its team identified and manufactured an array of street style looks from model sisters Gigi and Bella Hadid. According to the Choosy’s site, “New styles will drop twice a week by popular demand,” and the company will manufacture the garments and accessories – which will be priced between $50 and $100 – and ship them in as little as two weeks.
The budding brainchild of Massachusetts Institute of Technology gradate Jessie Zeng and former Citi bankers Sharon Qian and Mo Zhou is expected to launch this summer. Its early claim-to-fame is the use of a combination of “social tagging (users can tag Instagram posts with #GetChoosy) and a team of Style Scouts” to identify the top 10 trending fashions each week. Choosy – a New York-based company that describes itself as an “on-demand social shopping platform,” where collections are inspired by the garments and accessories that appear in top-tending Instagram posts – is aiming to do just that. That, in a nutshell, is gift-giving success.What do you get when you combine Instagram “it” girls, “the most in-demand fashions on social media” and lightning-speed production? You get a bona fide competitor for Zara, H&M, Boohoo, ASOS, Fashion Nova, and the like. I'm not talking "a warm pair of socks"-use, but a "your present saved me when I was stranded somewhere with a dead phone"-use. Yeah, you can find all the same stuff you'd be able to find in a kitschy gift shop, but you can also find things that picky AF people will actually use on a daily basis. Luckily, Amazon is filled with weird but genius gifts for people who are hard to please. This one will take a little bit of extra planning. Odds are you can't just walk into any old department store and find something for your picky mom or that friend who has everything. I'm sure you can think of someone similar, and now that the holidays are creeping up, you might be stressing hard about your gift list. Basically, when it comes to gift ideas for people who are notoriously hard to buy for, take it from me: the best way to go is practical, unique, and innovative. I prefer to pick out (and try on) my own clothes, I'm really into making sure my home decor matches perfectly, and I'm not a fan of clutter for clutter's sake. That's because, admittedly, I'm one of them. If there's any topic I consider myself pretty knowledgeable about, it's gifts for picky people.
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